Prop: the same product in every shot

Save a product or object once — its shape, colours and label — and it comes out the same wherever you put it.

A prop is an object that keeps coming back: your product, a bag of coffee, a pocket watch that matters to the story. You save a picture of it under a name, like @gullrock_bag. Write that name in a prompt and the AI copies its shape, colours, materials and label — instead of inventing an object that just fits the words.

The saved prop, @gullrock_bag — Look for: Without the prop, any brown coffee bag with a window. With @gullrock_bag, the saved bag: gold tie, navy band, the seagull and the name GULLROCK COFFEE.

Rosa holding up a plain brown paper bag with a clear window of coffee beans — any coffee bag, not Gullrock’s. — Look for: Without the prop, any brown coffee bag with a window. With @gullrock_bag, the saved bag: gold tie, navy band, the seagull and the name GULLROCK COFFEE.

Pictures: 1 to 20. One clear picture is enough for a simple product
Description: Optional — but without one, models that only read words can’t use it
Best with: A model that looks at pictures
Cost: Free to make. Using one costs only the model’s normal price

Which picture to give it

All three props in the example stories were made from one picture each, and all three follow the same rules:

The Gullrock Coffee bag standing alone on a plain light-grey background, label facing the camera.

An antique brass pocket watch, lid open, on a plain dark-grey background.

1Just the object

Nothing else in the picture — no hands, no other products.

2A plain background

The prop leaves out its background anyway. Your prompt says where it is.

3Label facing the camera

If it has a label or logo, show it straight on and sharp. That’s what gets copied.

4More angles if it turns

For an object that will be seen from the side or back, add a picture of each side.

Your own product

Take a photo of it against a plain wall or a sheet of paper, in soft daylight, and upload it. No photo yet? Make one: describe the object as a “product photo… on a plain light-grey studio background, front view” — that’s how the Gullrock bag was made.

NoteBig words on a label, like GULLROCK COFFEE, come through well. Very small print may come out blurred or misspelt — check it in every picture.

Make the prop

1
In the Library, press Make entity or style from pictures, tick the picture and press Make entity.
2
Pick Prop and type a name, like gullrock_bag.
3
Press ✨ Describe to have the description written for you, and read it. It’s optional for a prop, but it’s what models that only read words get — so add one.
4
Press Create @….

The New prop window: Prop picked, the name gullrock_bag, the bag’s picture as cover, its description, the Gullrock Coffee collection and Create @gullrock_bag. — The Gullrock bag being saved as a prop.

Use the prop

Type @ and pick it, then say what happens to it — who holds it, where it stands. For example “@rosa holds up @gullrock_bag next to her face”. A prop and a character work well together in one prompt.

TipDon’t describe the product in the prompt — its picture already carries the look. Just name it.

For the label to really match, make the picture with a model that looks at pictures. The tag under the prompt shows “@gullrock_bag sends 1 picture” when it does (see Why the model you pick matters).

More examples

Same idea, two more objects. In each, the only words that changed are the ones in bold.

The saved prop, @brass_watch — Look for: Without the prop, a small plain watch. With @brass_watch, the saved one: open lid, cream dial with Roman numerals, worn brass case.

Quell holding up a generic small pocket watch on a chain. — Look for: Without the prop, a small plain watch. With @brass_watch, the saved one: open lid, cream dial with Roman numerals, worn brass case.

The saved prop, @studio_mic — Look for: Without the prop, a plain black microphone. With @studio_mic, his own: teal body, chrome grille, yellow ring.

Pembrook holding a plain black handheld microphone. — Look for: Without the prop, a plain black microphone. With @studio_mic, his own: teal body, chrome grille, yellow ring.

Props in video

As with characters, the surest way is to make each shot as a picture first, then animate it — the clip keeps the object from the picture. On Kling O3 · Entities, a prop with two or more pictures goes in as a Kling “element”, which helps it keep its shape as it moves. A prop with one picture goes in as a plain picture.

Heads upObjects can vanish or change partway through a clip — in the example films, the pocket watch and a beaker both went missing in early tries. Watch every clip to the end before you use it.

If it doesn’t look right

?A different object

Check the tag under the prompt. “Sends its description” means the model only reads words — switch to one that looks at pictures.

AaThe label is wrong

Use a sharper, straight-on picture as the cover, and keep the label’s words big and few.

↻Wrong from the side

Add pictures of the other sides. See Change, delete or check an entity.

✕It disappears in a clip

Make the shot again, or start the clip from a picture where the object is large and clear.

More in Entities

Entities: start here

Save a person, product, place or look once, then use it by name — so it comes out the same in every picture and clip.

Character: the same person in every shot

Save a person, animal or cartoon character once, and they come out with the same face in every picture and clip.

Place: the same setting in every shot

Save a room, shop or set once — its layout, furniture and light — and every scene happens in the same place.

Scene: copy a camera setup from any photo

Found a shot framed the way you want? Save it as a scene, and your own people get filmed the same way — same angle, same spots in the frame.

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