Scene recipes: what to bring

Recipes that stage a real scene, often with a cast that talks. What each asks for and what you get.

Some recipes stage a whole scene. People talk to each other, act out a story that ends on your product, or walk through a place you sketched. They ask for a little more than one photo. This page lists what each one needs and what it makes. You run them all from the Recipes page — see Make something with the Recipes page.

On each card below, Takes is what you bring and Gives is what you get back. The pictures are real results of these recipes.

Product ads

Two people photographed separately — a man in a kitchen and a woman in a café — and a photo of a black water bottle. — The Handoff: two people who were never in the same room, now in one real handover.

The same two people in one kitchen, the man handing the black bottle to the woman, who reaches out with both hands. — The Handoff: two people who were never in the same room, now in one real handover.

Microworld Dive

The camera dives into your product and lands in a tiny world where its best quality is made. Then it cuts back out to the hero shot. The Tiny world menu picks the world, from clay stop-motion to a watchmaker’s bench.

Takes: product photo · product name · what makes it good
Gives: 15-second upright film with narration

The Handoff

One person hands your product to the other in a real handover. Then a close-up shows it in the new owner’s hands. The Where menu sets the place.

Takes: person giving it · person receiving it · product photo
Gives: 10-second handover film

Story ads

Comedy formats with a talking cast, about 30 seconds long. Each one builds up your customer’s everyday problem and ends on your product. They ask for The everyday problem, the Product name and What it does, in the brand’s own words. That last line appears near the end as clean words on screen.

A selfie of a red-haired man in a green sweater, and a photo of a small white projector. — The Big Secret: you star as the one person in the mansion who is suspiciously fine.

The same man sitting calmly in a red velvet armchair in a grand mansion drawing room, holding the projector and talking to camera. — The Big Secret: you star as the one person in the mansion who is suspiciously fine.

The Big Secret

A mansion is rocked by scandal — the scandal is the everyday problem. You play the one person who is suspiciously fine, and you say why in your chosen voice.

Takes: your face · product photo · your voice · the problem · product name · what it does
Gives: soap-opera story ad starring you

Mission Control

A tense rocket-launch countdown turns out to be a household failing to get out the door. One calm crew member shows what she uses.

Takes: product photo · the problem · product name · what it does
Gives: story ad with a talking cast

Final Round

The million-dollar final question is your customer’s problem. Nobody has ever answered it — until one contestant buzzes in, holding your product.

Takes: product photo · the problem · product name · what it does
Gives: game-show story ad

Heads upUse only claims the brand already makes — words from its own pack, website or ads. Whatever you type in What it does, in the brand’s own words is shown on screen exactly as written, so don’t add a new promise.

Characters & scenes

Two separate portraits: an older bearded man in a library, and a woman in a denim jacket on a city street. — Scene for Two: two separate photos become one conversation in a late-night diner.

The two of them facing each other across a diner table at night, seen over the woman's shoulder, the man listening. — Scene for Two: two separate photos become one conversation in a late-night diner.

Scene for Two

Two people who were never photographed together have a real conversation. The room, the light and where they look all match. You get a shot of each person, facing the other, and each says the line you write in the voice you pick.

Takes: two faces · two voices · where they are · one line each
Gives: a talking two-person scene

Sketch to Shot

Draw where things go — stick figures and boxes are fine. Add any picture with the colors, light and mood you want. You get a finished film frame that follows your sketch, then a second angle from just behind the character’s shoulder, looking further into the place. An arrow in your sketch sets which way the character walks. The Camera move menu sets how the camera moves.

Takes: a rough layout sketch · a picture with the look you want · what the scene is
Gives: a finished frame, a second angle and 2 moving shots

Character Teaser

A movie-style teaser: a close-up of the eyes, a medium shot that hints at what they want, a wide reveal, and one whispered line. The World menu sets the setting.

Takes: your character · its voice · what they want most, in their own words (it becomes the whispered line)
Gives: 15-second teaser with real sound

A rough line sketch of a doorway, a hanging lamp, a room in perspective and an arrow, beside a comic-style picture of a man in a trench coat on a rainy neon street. — Sketch to Shot: the sketch sets where things go; the reference picture sets the look.

A finished illustrated film frame: a dim warehouse with the doorway on the left, a man in a trench coat walking in under a hanging lamp, crates stacked on the right, in the reference's neon comic style. — Sketch to Shot: the sketch sets where things go; the reference picture sets the look.

TipUse a different person for each project, so your videos don’t all star the same face. Drawn and painted characters keep their style: a painting stays a painting, a cartoon stays a cartoon.

Picture packs

A photo of a glass bottle of coffee roast on a café table. — The Exhibit Set: six matching pictures, ready to post as a carousel.

Six museum pictures of the same bottle in one matching look: glass cases, a display tray, a giant bottle in a gallery hall, and visitors looking on. — The Exhibit Set: six matching pictures, ready to post as a carousel.

The Exhibit Set

Your product shown like a museum treasure, in six pictures that share one look. The Exhibit look menu picks it, such as a white gallery.

Takes: product photo · its key ingredient or material
Gives: 6 matching square pictures

Just for fun

A selfie of a smiling woman with short silver hair in a mustard turtleneck. — Poker Face: the secret here is that she hates the gift.

The same woman at a family dinner table, lifting a garish reindeer sweater out of a gift box and trying hard to keep a polite straight face. — Poker Face: the secret here is that she hates the gift.

Poker Face

You’re given a secret and try very hard not to react, in one unbroken take. The The secret menu picks what you’re hiding.

Takes: your selfie
Gives: one 10-second take

What Makes Me Tick

You become a life-size wind-up figure. Its chest doors swing open on a tiny crew making the thing you love most. The Made of menu picks the material.

Takes: your selfie · what keeps you going
Gives: 10-second film in two shots

More in Flows

What Flow is

A canvas where each box makes one thing and passes it on. Build the chain once, then re-run any part of it.

Flow nodes explained

The seven box types, how to wire them together, and Run all.

Recipes: ready-made flows

Pre-wired flows for ads, creator videos, story scenes and picture sets. Run one on the Recipes page, or open it in Flow.

Make something with the Recipes page

Pick a recipe, add your photo and press one button. No canvas, no models to choose.

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